Session Two: Defining the WHY
If you have been in business for any length of time, you have likely written a mission statement. Maybe even refined your vision and values.
But here is the truth most leaders avoid:
These are not one-time exercises.
You have changed.
Your business has changed.
Your market has shifted.
Your leadership has deepened.
If you are not actively revisiting your mission, vision, and values, you are likely operating from an outdated version of yourself.
This workshop is not about writing something new for your website. It is about recalibrating the foundation you are building on.
When your WHY is clear and current:
• Decision-making gets faster
• Hiring gets cleaner
• Marketing gets more honest
• Growth feels aligned instead of forced
In this session, we will help you:
• Re-evaluate your mission through the lens of who you are now
• Clarify the future you are actually building toward
• Identify the values you are willing to protect as you scale
• Close the gap between what you say and how you lead
You do not need to have attended the first workshop to benefit. What you do need is a willingness to look honestly at where you are today.
There is no time to lose clarity in this economic climate. The businesses that endure are the ones anchored in conviction, not reaction.
If your mission, vision, and values have been sitting untouched for years, this is your invitation.
Leadership requires recalibration.
Now is the time.
Business Workshop II: Defining the WHY
Date & Time: March 9, 2026 | 5:00–7:00 p.m.
Location: Emma Rue's| 17 S Howard St, Spokane, WA 99201
Social Hour Sponsored by Numerica and Thrivent
Additional Workshops in the Series
Business Workshop III: Choosing Forward
Date & Time: April 13, 2026 | 5:00–7:00 p.m.
Location: Emma Rue's| 17 S Howard St, Spokane, WA 99201
Each workshop builds on the last, offering space for reflection and alignment over time.
SIMBA members receive $15 off registration using the code SIMBA26
Link for next Workshop: https://www.iamalliance.me/event-details/business-workshop-iii-trust-your-inner-knowing